In the competitive world of Software-as-a-Service (SaaS), reaching the milestone of 1,000 customers is far from guaranteed. In fact, most startups never get there. Many promising SaaS products stall out with only a handful of users, not because the product lacks features or cutting-edge technology, but because it never found the right audience. The key mistake that derails these companies is poor targeting – building for an ill-defined or overly broad user base – rather than an absence of functionality. Founders often pour energy into adding features, believing more functionality will magically attract users, when the real challenge is getting the product in front of people who truly need it. To break past this growth barrier, it’s critical to shift focus away from feature checklists and toward understanding your audience and crafting a smart customer acquisition strategy. In other words, success hinges more on who you’re building for and how you reach them than on what you build.