Lusha has built its reputation as a B2B contact data provider focused on sales teams. Its core offering is simple: browse LinkedIn or any company website, click the Lusha extension, and instantly reveal phone numbers and email addresses for the people you are viewing. For sales development representatives (SDRs) who live in LinkedIn and need direct dials, Lusha is a time-saver.
But Lusha's entire product is designed around one use case: sales prospecting. The contacts it surfaces are decision-makers, executives, and procurement professionals. people you would sell to. If your goal is PR outreach, media pitching, or link building, Lusha gives you the wrong people at the wrong price.
What Lusha Does Well
Lusha's Chrome extension is its standout feature. When browsing LinkedIn profiles, company websites, or Salesforce records, a single click reveals direct phone numbers and verified email addresses. For SDRs who spend their day in LinkedIn Sales Navigator, this integration eliminates the copy-paste workflow of switching between tools.
The platform includes basic prospecting filters (job title, company size, industry, location) and integrates with Salesforce, HubSpot, and Outreach. Lusha also offers a compliance layer, claiming GDPR and CCPA adherence. important for European outreach.
Pricing starts at $29/month, but the catch is severe: the starter plan includes only 5 credits per month. That is $5.80 per contact reveal. The Professional plan at $51/month offers 480 credits/year (40/month), and the Premium plan at $79/month provides 960 credits/year (80/month). For meaningful usage, most teams end up on the Premium plan.
The Sales-Focused Limitation
Lusha's database is optimized for B2B sales contacts: CTOs, VPs of Engineering, Procurement Managers, CFOs. The platform categorizes contacts by seniority and department, helping sales teams find the right decision-maker in an organization.
But PR outreach, link building, and media pitching target a completely different audience. You need:
- PR managers who handle media inquiries
- Communications directors who manage brand messaging
- Marketing leads who evaluate content partnerships
- Media relations specialists who are paid to respond to journalists
Lusha's filters are not built to surface these roles effectively. You can search for "PR Manager" by title, but you will get a list of people at random companies. with no indication of whether those companies are currently active in media outreach or have any interest in being contacted.
How YEB Outreach Targets PR and Marketing Contacts
YEB Outreach is built specifically for the PR and media outreach use case. Instead of searching for individuals by title, it starts with a signal of intent: companies that have recently published press releases.
A press release is a public announcement that a company is actively seeking media coverage. The contact information included in that press release belongs to the person responsible for fielding media inquiries. exactly the person you want to reach for PR outreach, content partnerships, or link building.
The discovery workflow:
- Choose an industry. 15 categories including technology, healthcare, finance, education, entertainment, and more
- Filter by freshness. contacts from the last 7, 30, or 90 days
- Browse results. see companies, press release titles, and contact roles before spending credits
- Unlock contacts. $0.10 per contact
- Export. TXT or CSV download, re-download free forever
Pricing: The Credit Gap
Lusha's pricing structure deserves close examination. The $29/month "Free" plan gives you just 5 credits. enough to reveal 5 contacts. The Professional plan at $51/month offers 40 credits/month. The Premium plan at $79/month provides 80 credits/month.
The effective per-contact cost:
- Starter: $5.80/contact (5 credits at $29/month)
- Professional: $1.28/contact (40 credits at $51/month)
- Premium: $0.99/contact (80 credits at $79/month)
Even on the Premium plan, each contact costs nearly $1. And these are general B2B contacts, not specifically PR or marketing professionals.
YEB Outreach charges $0.10 per contact. 10x cheaper than Lusha's Premium plan, with no monthly commitment. For 80 contacts, Lusha charges $79/month. YEB charges $8 total.
Phone Numbers vs Email Contacts
One area where Lusha clearly leads is phone numbers. Lusha provides direct dials and mobile numbers alongside email addresses. For sales teams that cold-call prospects, this is essential.
YEB Outreach focuses on email contacts from press releases. Phone numbers are not included. For PR outreach, this is rarely a limitation. initial media pitches are almost always sent via email, and press release contacts are specifically the email addresses where PR teams want to receive inquiries.
If your workflow requires phone outreach, Lusha has the advantage. If your workflow is email-based PR and media outreach, YEB provides better-targeted contacts at a fraction of the cost.
Use Cases Where Each Tool Excels
Choose Lusha if:
- You are a sales team that needs direct phone numbers
- You prospect primarily through LinkedIn Sales Navigator
- You need Salesforce or HubSpot integration for lead enrichment
- Your targets are C-suite executives and procurement decision-makers
- You need GDPR-compliant contact data for European outreach
Choose YEB Outreach if:
- You need PR and marketing contacts, not sales leads
- You do link building, media pitching, or content partnerships
- You want contacts from companies actively seeking coverage
- You prefer $0.10/contact over $1+/contact
- You need industry-filtered discovery without prior research
- You work as a freelancer or small agency without enterprise budgets
Data Sources and Quality
Lusha aggregates data from multiple sources: public records, social media profiles, web scraping, and community contributions (users can share contact info to earn credits). The verification process checks for deliverability, but the data is fundamentally sourced for sales use cases.
YEB Outreach contacts come from a single, high-quality source: published press releases. Companies provide this information voluntarily and specifically for the purpose of receiving media inquiries. There is no scraping, no community sharing, and no guessing. The trade-off is a smaller, more focused database. but every contact in it is from an organization actively investing in PR.
The Bottom Line
Lusha is a solid B2B sales tool for teams that need phone numbers and LinkedIn integration. YEB Outreach is a focused PR contact discovery tool for anyone who needs to reach marketing and communications professionals at companies actively seeking media coverage. If you sell to businesses, Lusha helps you find buyers. If you do PR outreach, YEB Outreach finds the exact people whose job is to respond. at $0.10 per contact instead of $1+.
